Lisa RD, a company jointly managed by Laiterie de Montaigu and Eric Blanchard, was founded in 2007 to develop strategic consulting experience in specialised nutrition on an international scale. Lisa RD specialises in the identification of new partners and market analysis, through a network of experts - including suppliers of nutritional ingredients, equipment manufacturers, service providers, researchers and nutrition specialists – providing a sound footing from which to assist clients.
Lisa RD and Laiterie de Montaigu have focused their collaboration on two main areas:
International commercial development of Laiterie de Montaigu specialised nutrition products:
- Commercial lead generation on the basis of Laiterie de Montaigu objectives
- Responding to incoming requests to Laiterie de Montaigu (new leads and existing customers asking for range extensions)
- Lead qualification with a view to presenting projects to Laiterie de Montaigu
- Coordination of business development with Laiterie de Montaigu
- Presentation of the Laiterie de Montaigu commercial offering, commercial negotiations
- Support in negotiating the contractual agreement for the provision of Laiterie de Montaigu services
- Coordination between the customer and the Laiterie de Montaigu operating teams
- Negotiation of revised commercial offerings
Market research, product intelligence and definition of nutritional concepts.